Bell Products

Here was an old, stodgy heating and cooling contractor
that needed to upgrade its image and expand its business. As a
long-standing company, it had the strength of history. However,
its marketing image was severly dated. I gave Bell’s advertising
a different, more modern, more relaxed look that set it apart of
every competitor.

Bell Products spring ad
Bell wanted to attract customers to its new retail business, furnace cleaning.

However, research showed that most home owners thought that cleaning their furnace meant only changing the filter.

These two ads —one for spring and one for fall, the prime furnace cleaning seasons — presented the problem in a unique, personal, and highly understandable fashion.

The results?

As the manager for the furnace cleaning department said: “When the ads ran, the phone rang.”

Bell Products fall ad

Call Tom Cammarata at 707-295-7274.
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